When you’re in direct sales, it’s easy to start making crazy dreams. You hear about that rep for your company that just got a new car, or someone who just retired their husband, or someone who’s making six figures a MONTH! That all sounds fantastic, so we tend to fall into one of two camps.
About half of us will get really inspired and believe that if they can do it, we can too! The other half will believe that those are such incredible things, they’ll never happen to us. Here’s the thing. I don’t think you should be in either camp.
Dreaming doesn’t get you to where you need to be, and neither does thinking those ladies rocking their direct sales business hit a “lucky break”. Today, we’re setting goals for your direct sales business. Real goals that you can actually achieve, not lofty “I’d love to do x next year” type goals.
The best part? I also threw together a quick printable for you to use to set goals for your direct sales business today!
Setting Goals for Your Direct Sales Business
Be Specific With Your Goals
Be incredibly specific when setting goals for your direct sales business. Do you want to “book more parties” or do you want to book eight parties next month? Do you want to “do more follow up calls” or do you want to call five people to follow up each week?
When your goals are specific it’s easier to know if you’ve met them or not. It’s so important that you understand exactly what you’re working towards. You will always want “more” of something. Direct sales is like blogging, your work is never done! When you have specific goals, you can feel a sense of achievement when you reach them!
Make Your Goals Actionable and in Your Control
I know, we all want to earn more money and make more sales. Who doesn’t? The thing is, we can’t make people buy from us. We can’t make our teams sell more products. Those things are, for the most part, completely out of our control.
So what is in your control? How many people you call each week. How many parties you book each month. (Don’t tell me you have no one to host parties, host some yourself!) When you make your goals actionable, you’re more likely to hold yourself accountable. There’ll be less whining and pity parties.
Let’s be honest, who hasn’t had a “no one is buying from me” pity party before? Trust me. When setting goals for your direct sales business, you need to make them things completely in your control so that you alone are in charge of your success.
Of Course, A Dose of Reality
I hate to rain on your parade, but this really should be the very first step in setting goals for your direct sales business. It would be lovely if you could start your direct sales business this month and be the highest paid rep in your company by convention, but it isn’t necessarily realistic.
I truly believe that you can do whatever you set your mind to, but if you make your goals too big they’ll discourage you. When setting your goals keep in mind how much time, energy, and resources you have to devote to your business.
Someone who is spending 30 hours a week on their business is going to build faster than someone who has 5-10 hours a week. You want to find a goal that’s big enough that it makes your tummy hurt just a little bit, but small enough that it’s possible in the time frame you’ve set. Which brings us to…
Have a Time Frame
This is absolutely vital when it comes to setting goals for your direct sales business. If you say something like, “I’m going to book four parties”, that’s a great start. I mean, at least it’s specific! But let’s break that down, if you host four parties all year, are you going to be happy? Or are you hoping for four parties a month?
You can do this one of two ways. You can determine the time frame first by setting goals for the day, week, month, or even year. One fun way to do this is to create mini goals for what you’ll do in the next hour and then race the clock!
The other way (which I tend to prefer) is to determine your specific goal and set the time frame to match. If you want to book four parties, decide if you want to do that over two weeks, one month, or two months.
If you want to complete 15 follow up calls, you need to determine if you’ll do that in one day, one week, or one month. Again, keep in mind how much time you have to devote to your business when you set your goals.
Determine Specific Action Steps
This is the fun part! Take your goal and break it up into specific and actionable action steps. If you want to book four parties, how many people do you need to call in order to get four to say yes? So once you know that, start writing out a list of people to call. Think of a script or a few talking points and write them down. Schedule some time to sit down and make calls.
You can do this with whatever goal you have, big or small. Break your goals down into teeny tiny bite size chunks so that you avoid overwhelm and you can take action!
So now I’m so excited to share with you this fun little printable that I created to help you with setting goals for your direct sales business! Take some time to fill this out for yearly, quarterly, monthly, or even weekly goals for your direct sales business and watch those big dreams become reality!
To get your free printable, just enter your information here! You’ll get access to the password protected resources page that includes this printable and a bunch of others!